Who supplies
The Arcelic company produces BEKO brand household appliances. This largest company, like many European venerable corporations of the same specialization, was created quite a long time ago - in 1955. Currently it is part of the Koc Holding. When choosing household appliances, consumers often pay attention to the products of this particular company. VEKO (manufacturing country - Turkey) is a really high-quality and sought-after brand.
Trademark "Beko": brand history
The Beko trademark, together with Arçelik and Grundig, belongs to the large Turkish corporation Koç Holding. The manufacturer produces various household appliances. The company was founded as a separate division in 1967. The technology first appeared on Russian territory in 1994. In 1999, a Russian branch was opened, and starting from 2006, washing machines began to be produced, which are supplied to neighboring countries.
The appearance of the Beko trademark has undergone some changes
Who founded the company
The founder of Arcelic is Turkish engineer Vehbi Koç. This entrepreneur began his activities in the middle of the last century with the trade in building materials. His parents had their own company, Koczade Ahmet Vehbi Trading Company, which was inherited by him. In 1944, Vehbi Koç opened the first automobile company in his country. The idea of creating the BEKO brand came to his mind ten years later. Under this name, Koch initially intended to produce canned food and tomato paste together with the Bejerano company. This particular brand was not chosen by chance. The word BEKO is formed from the first letters of the names of both companies participating in the project (Bejerano and Koczade).
Despite the fact that the idea of producing canned food was not bad, Kochu failed to organize the production of this product. When starting a business, insurmountable problems arose. After some time, it was decided to rename the new plant Beko Ticaret AS. Koch named his main company Arcelic. A few years later, the entrepreneur entered into an agreement with General Electric and repurposed the new plant for the production of light bulbs.
How to extend service life
Any machine, whether cheap or expensive, can be broken, but you can also extend its life. Despite the fact that the device’s passport may indicate that its service life is within five to eight years, with the right approach it can be extended by another two to three years.
The following will help extend the life of your washer:
- Be sure to unplug the device from the outlet after finishing work;
- Follow the instructions for use recommended by the manufacturer;
- Wash and clean the machine after each wash and carry out regular preventative maintenance.
Important
: Despite all the efforts made, the consumer cannot extend the life of his machine if it contains a manufacturing defect. Sudden surges and drops in voltage in the network can also damage the washing machine if a voltage stabilizer is not used.
- After washing, be sure to rinse and wipe dry the detergent container, and also drain the remaining water through the filter;
- The rubber sealing collar must always be kept clean and dry to avoid stagnation of water, rotting of the rubber and the appearance of fungus, mold and unpleasant odors;
- The machine should be cleaned from scale at least once every two to three months, and if you regularly use hot water, once a month.
Taking into account all the measures that a consumer can use to extend the performance of his washing machine, it can operate without interruptions and serious breakdowns from three to 20 years. Washing machines typically last between seven and ten years before needing replacement.
Appliances
The first refrigerator under the BEKO brand (manufacturing country is Turkey) came off the assembly line of the Beko Ticaret AS plant in 1960. The company began producing washing machines even earlier - in 1959. Over time, engineers at the Kocha plant developed models of other types of household appliances. By 1977, the enterprise began to produce such products on a large scale. The Arcelic plant initially produced household appliances on the market under the BEKO brand. Since it was of very good quality, consumers quickly noticed and appreciated it. By 1983, BEKO refrigerators, washing machines and other appliances had already become branded products.
History of the Beko company
The Koç Corporation created the Arçelik A.Ş concern back in 1926. Further, as technology for home appliances developed, the Beko brand appeared. In 1959, the first washing machines with this name appeared on the European market. The fact is that Beko was originally created as a product for foreign markets, while in Turkey itself household appliances were produced under the name Archelik.
The products quickly won the hearts of consumers with their impeccable quality and budget prices for their goods. For skeptics: products for export are no different from those sold in the domestic market of Turkey, because the manufacturer strives to make a product of better quality, taking into account the needs of users in different countries. This is possible thanks to an extensive system of studying the consumer market and our own scientific base, which is engaged in the development of innovative technology.
Entering the international market
Initially, the company's products were supplied exclusively to the market of its own country. BEKO's manufacturer, Arcelic, eventually became the dominant home appliance sector in Turkey. The success of the enterprise forced its management to eventually think about producing export products.
The company first entered the international market in 1990. For export products, as well as for regular products, Koç decided to use the BEKO trademark. Today this brand is one of the leading brands in the world market. The BEKO brand itself accounts for about 80% of all goods exported by Arcelic. The company's household appliances customers count in the millions every year.
The company supplies its products to more than 100 countries. The manufacturer VEKO cares about its reputation and sells only high-quality equipment. Perhaps that is why, just a few years after entering the world market, the company was included in the top five largest companies specializing in the production of household appliances in Europe. BEKO brand devices began to be sold in the Russian Federation in 1997.
Production of Beko automatic machines: who produces them and where?
The Beko brand is part of the Arçelik A.Ş. company, which is part of the Turkish corporation Koç Holding. The company released its first automatic machine in 1959.
It is noteworthy that the Beko brand was originally created to promote goods abroad.
Export of products to European countries under the brand began in 1990. Today, products are sold in more than 100 countries.
Having found out whose company the brand is, let’s move on to the issue of production of Beko machines. Where are they produced, besides Turkey - the country of origin of the brand? It turns out that the production of washing machines has also been established in Russia. In 2006, a plant was built in the city of Kirzhach to assemble all types of cars and refrigerators. The annual output of the plant is more than 700,000 units.
Information about the country of origin is indicated on the device plate (factory sticker).
In addition to the assembly location, on the factory sticker you can find information such as name, brand, product type, serial number.
Brand benefits
In the production of household appliances, Arcelic:
- focuses not only on the functionality of the devices, but also on their design;
- tries to develop and assemble products in such a way that during operation they cause minimal harm to the environment.
Large contributions to various types of scientific research are also something that this company has not forgotten to do for many years. VEKO (manufacturing country - Turkey) - devices that always have a modern design and stylish appearance. Almost all household appliances produced by the corporation's factories fall into the category of energy-saving, economical products. When developing the design of devices, the company's specialists first of all take into account, of course, the needs of the consumer.
BEKO household appliances: consumer reviews
All Arcelic equipment supplied to the Russian market is distinguished, according to customers, by excellent build quality and attractive design. The reviews for BEKO refrigerators (manufacturing countries are both Turkey and Russia), for example, are simply wonderful. Such a unit can operate uninterruptedly for a very long time. Some Russians have had such models in their kitchens almost from the very moment this brand appeared on the domestic market - almost two decades.
In addition to functionality, attractive appearance and long service life, consumers also consider the advantages of VEKO refrigerators to be ease of operation. Both refrigerators and washing machines from this manufacturer are ergonomic and very easy to use. BEKO equipment has also earned good reviews for its relatively low cost. Since the housings and other parts of the units supplied by Arcelic are made of high-quality materials, they are very easy to care for.
Domestic consumers mainly consider the disadvantages of VEKO equipment (manufacturing country: Russia, Turkey) to be non-compliance with warranty obligations. Devices, including those produced by the Russian company using Arcelic technologies, break down quite rarely. But if this does happen, repairing a refrigerator or washing machine in our country, judging by the reviews, will most likely be problematic. And especially free of charge - with a warranty card. In this case, as many consumers say, the manufacturer and the authorized service center begin to refer to each other, stall for time and avoid obligations in every possible way.
A not too responsible attitude towards one’s own guarantee is perhaps the only drawback of the domestic representative office of Arcelic. BEKO equipment itself, judging by the reviews of its owners, is actually distinguished by its excellent quality and reliability.
What brand devices can be bought in Russia
The BEKO washing machine (manufacturing country is Russia or Turkey), like the refrigerator of this brand, is usually a convenient, reliable and durable appliance. But Arcelic, of course, supplies other types of household appliances to the domestic market. For example, slabs of this brand are very popular among consumers. Also, Russian owners of houses and apartments have the opportunity to purchase even full-fledged BEKO kitchen sets with already built-in household appliances.
Disadvantages of VEKO washing machines
Noise. The noise level of washing machines is within normal limits. However, in general, BEKO brand models cannot compete in this indicator with more expensive equipment.
Strict operating rules. You cannot add detergents without a measuring cup. You should strictly adhere to the ratios of the amount of laundry, powder and bleach recommended by the manufacturer.
We looked at the disadvantages that BEKO washing machines have. Reviews, however, indicate that this technique is an excellent combination of price and quality. Some cars have served their owners for more than 10 years! Below are the most popular models and the opinions of users and experts in the field of household appliances.
